Launching an E-commerce website can be a daunting task in particular when you’re new in this space and your resources are limited. Choosing the right E-commerce platform is, therefore, an important decision you have to make. We love Shopify for their approach to simplicity, their constant drive to innovation and their wide range of available 3rd party apps. If you are building a business in the fashion and lifestyle niche you might like the following list of 35 beautiful fashion and lifestyle websites which were all built with Shopify. Some of the brands we selected are quite substantial in size, others are run by so-called "solopreneurs" on a shoestring budget. In other words, no matter how small or big your business is, Shopify gives you a powerful & scalable platform on which you can build a state-of-the-art website. Use the following list of carefully selected Shopify websites for inspiration and learn from best practices.
For all the running aficionados amongst you, this is a brand you should certainly know about: Now in their 6th year of operation, Tribesports crafts its products in partnership with some of the world’s best manufacturers. We’ve personally purchased some of their products and can vouch for the product quality which is in line with top brands such as Adidas or Nike, just without the markup. See more of their current line-up here.
Growing up in New Zealand, Allbirds' founder Tim Brown couldn’t help but notice all the amazing qualities of merino wool. In fact, it made him wonder why such an incredible, sustainable resource had never been used in footwear before. He quickly turned his curiosity into designing the "world's most comfortable shoes". Click here to check out their attractive and appealing Shopify-built website.
Based in London, this brand designs unique, multi-purpose indoor/outdoor slippers. The British newspaper THE INDEPENDENT calls them a “luxury unisex slipper brand combining Scandinavian design principles and European craftsmanship.” Their slippers come with a detachable indoor-outdoor sole - a clever twist which sets this product apart from a plethora of other slipper brands. Click here to see their Shopify site.
4. LUCA FALONI
Their team sources their raw materials from the most prestigious Italian producers: Linen from the oldest mills, Cariaggi cashmere, and full grain leather from Santa Croce. Their designs are elegant and apparently “never go out of fashion”. Click here for more!
5. SKINNYDIP LONDON
Skinnydip is a London based fashion accessory brand bringing you a range of creative iPhone cases, bags and headphones. They have a nice, crisp and clean website with products aimed at young women. Click here for more.
Cotopaxi has much more to offer than high-end travel gear. Apart from selling durable quality products, they want to help to turn this planet into a better place. Inspired by other mountaineer equipment brands such as Northface and Patagonia, Cotopaxi is certainly here to stay. On all products, they offer a 61-years guarantee - the average lifespan of a person living in the developing world. Click here for more.
Avéco was founded through the chance meeting of two food and wine geeks in one of the many fantastic wineries of South Africa. They had separately felt the need for a stemware brand that would accentuate the elegance and sexiness of the wine glass in a more aesthetically pleasing and modern way. They agreed to join forces in order to produce a stemware series that brings a little style and class to the world of glass. Click here for more.
Measured by popularity and media coverage, GREATS is probably one of the "bigger" brands on this list. Founded in 2013, this New-York-City-based footwear brand designs classically inspired sneakers for men and women using luxury high-quality materials. According to FORBES "Greats is building the next great footwear company." Click here for more.
9. BALTIC BEAUTY JEWELLERY
In particular, women will love this website! Baltic Beauty designs and sells timeless amber jewellery. Known for their exquisite design and traditional craftsmanship, Baltic Beauty believes that a jewellery piece "bears no expiry, but offers a lifetime of enjoyment, captivation and meaning". See their clean & minimalistic Shopify web page design here. And while you are at it, why not buy one of their artworks?
GILBANO is a modern leather accessories brand focussed on functional, durable and timeless leather goods. The team at GILBANO believes that the highest quality raw materials lay the foundation for their stylish, functional and durable products. They scoured Europe for the very highest quality leather and zippers, exclusively sourcing their materials from sustainable suppliers in Spain and Italy, countries rich in the history and tradition of fine craftsmanship.Click here to see their website.
11. MILLION POLKADOTS
Having success selling online is often tied to having a good brand story. We certainly like this one! Founded by Mario and Claudia in 2011 in Los Angeles, Million Polkadots is a playful, modern apparel line for stylish kids. The brand uses “leftover designer dead stock fabric” and incorporates it into many of Million Polkadots’ designs. Great idea! Convince yourself here.
Minaal makes durable, professional travel gear that gets you where you want to be – faster, happier and more productive. Launched in 2015 with a very successful Kickstarter campaign we expect a lot more to come from these guys! Check out their nice backpacks here.
13. BARBELL APPAREL
Barbell Apparel is best known for having launched one of the most successful fashion Kickstarter campaigns of all time. Their goal is to bring their vision of premium, American-made, athletic denim to the market. Does their brand name sound familiar to you? Well, it’s quite possible you saw them on ABC's SharkTank. Click here to see their products.
14. AETHER APPAREL
Without any doubt, one of the most visually appealing landing pages we've ever seen! Aether Apparel designs and manufactures apparel such as outerwear and knits with technologically advanced fabrics. Check out their latest collection and eye-catching Shopify website here.
Trunkster is the world's most revolutionary luggage, featuring zipperless entry for faster access, USB charging, a built-in scale, and location tracking. Famous through its appearance on ABC's Shark Tank. Check out their latest news on their Shopify website.
Toy Shades is a design led eyewear brand creating value sunglasses and glasses aimed at fashion-savvy men & women. Founded in 2013, they create classic vintage eyewear styles that cater to those on a budget. See their latest shades here.
Tortuga co-founders Fred Perrotta and Jeremy Cohen started the company after a backpacking trip to Europe in 2009. They couldn't find the perfect travel backpack, so they made it. Today, Tortuga is a fully remote team making luggage for city travel. For more, click here.
Benny Gold is a San Francisco-based men's and women's streetwear fashion brand selling hats, socks, pants, jackets, stickers. See more here.
IZOLA design beautiful and functional everyday staples inspired by the old world utilitarian ideal of making things that are built to last. Made with great care and attention to detail, IZOLA design functional everyday staples. More here.
20. JACK ERWIN
One of their tag lines is "Beautifully Crafted, Fairly Priced. Never Compromise Again." Jack Erwin designs beautiful, high-quality and thoughtfully designed products. Launched in 2013 they've come a long way. Continue the good work! More here.
21. HOUSE OF HOLLAND
House of Holland was founded by Henry Holland an English fashion designer and blogger. Originally from Greater Manchester, Henry designs clothing, denim, eyewear, bags and jewellery. View his latest collection here.
22. NORWEGIAN RAIN
They make hardcore functional outerwear without compromising on stylistic preferences. The hi-tech is hidden. Traditional men's tailoring, clean-cut aesthetics. More of their current collection here.
After countless iterations, design improvements and acoustical innovations DUBS finally created "advanced-tech earplugs" which claim to "reduce the volume without sacrificing your audio experience." We haven't used them yet and can't vouch for their quality but find out yourself by following this link.
24. MISCHA DESIGNS
Michelle Lai, founder and director of MISCHA, has long been a rising star amongst Hong Kong's independent bag designers. She embodies the globetrotter's lifestyle, creating quality travel totes and accessories that transcend time and season. See her latest collection here.
25. HELM BOOTS
Founded in 2009 in Austin, Texas, HELM creates premium leather footwear for men & women. Their collection includes casual & work boots and shoes and their website claims that all products are 100% made in the USA. More here.
26. LOVE COCOA
Founded by James Cadbury in 2016, Love Cocoa claim to have (one of) the best quality handmade chocolates out there. According to their website, they also offer chocolate subscriptions and a monthly chocolate club, as well as personalised chocolate. Yummy! Let’s give it a try by checking out their website here.
Pelechecoco sells "recycled" fashion items promising that every piece is totally unique. We are not sure how exactly it works, but we love their Shopify web page design. Check out their website here.
28. SPOKE LONDON
Spoke London was founded in 2014. Their mission is to make clothes that fit well, look great & with real craftsmanship. If their cloth fits as nicely as their websites look you should be able to enjoy your bespoke trousers! Check out their website here.
29. FLYTE SOCKS
Flyte Socks is a Toronto-based socks company with the mission to become the world’s premier bamboo sock company. They launched their brand on Kickstarter and as a truly Canadian company, they trust another Canadian company to host their website: Shopify. "Feel the difference" seems to be their motto. To see the difference, check out their site here.
30. COTTON PARK
Cotton Park was founded in Paris in 1995. They specialise in traditional shirts and only use 100% cotton to manufacture their products. Chapeau!
31. ZIVI APPAREL
ZIVI Apparel is based out of Boise, Idaho and design high-quality performance and workout apparel. Their products can be worn to the gym or any occasion outside of the gym. They pride themselves on having extremely high-quality products at a good price. Check out their website here and convince yourself. Just don’t expect to become one of their T-shirt models unless you can bench press 400lbs.
The brand's co-Founder, Emily Highfield, has been a designer in the fashion industry since 2006. Her goal with HUNTRLDN is to "pave the way as a leading luxe-wellness brand by spreading their message of conscious living and empowering thought to women all over the globe". See their lovely Shopify-built web page here.
33. SOUTH LANE
Launched in 2011, South Lane is a Scandinavian accessories brand with a focus on creating minimalist designs that stand out. Originally inspired by fashion and architectural trends in Stockholm’s artistic Södermalm district, the brand’s ethos is Bold Minimalism. If you build a new web page take some clues from their crisp web page design.
34. WOODEN SHIPS
WOODEN SHIPS is a lifestyle and knitwear label and was founded by Paola Buendía and her husband Mark Donovan in 1992. Judging by their Instagram feet they love to travel and explore the world: NYC, Colorado, Bali. Where next? Find out yourself by visiting their website.
35. THE LAST CONSPIRACY
Another Scandinavian company part of our list is THE LAST CONSPIRACY. They’ve been around for quite some time, they are a frequent exhibitor at fashion shows and focus on quality artisan footwear. Their designs and quality are ensured by a “continuous dialogue between Portuguese craftsmanship and Nordic minimalism.” You can see their entire collection on their web page.
Thanks for going through our list of "35 beautiful fashion and lifestyle websites built with Shopify". If you run a Shopify store yourself and need help localizing your website to better connect with your clients in Europe let us know, we can certainly help. Reach out to us via email (firstname.lastname@example.org) or leave a comment in the comment section below.