Content Marketing is a type of marketing that involves the creation and sharing of online material (such as blogs, white papers, podcasts, etc.) that does not explicitly promote your brand's product or services. Instead, it's meant to educate & entertain your potential clients and stimulate interest in your products and services. If you want your website to thrive and to rank high organically in search results, we highly advise having well-written, timely and relevant blog content. Not only will it leave a more professional impression on your readership but it will also look appealing to Google’s data crawlers.